The Ask

our clients at Netflix reached out to the digital & social team at BOND* to think outside the box with marketing their upcoming documentary about the college admissions scandal, Operation Varsity Blues. due to the sensitivity of the topics being discussed in the documentary, we were looking for something to make a statement but not seem overly flashy.

The Creative

originally intended to be executed on Instagram, we created a “shoppable ad” promoted on Twitter that creates the impression you can buy your way into college. by clicking the link, users are taken directly to the Operation Varsity Blues information page via Netflix.

The Team

creative: brad burris, james kohlmeier, jeff hajden

producers: nicole blitstein, ty budde

strategy: pete soldinger

client: alexa diaz

*additional mentions: both the key art and av teams at BOND contributed to additional parts of this campaign.