Workin with Charles at Design CF, he connected with me to discuss some consulting opportunities on how he could upgrade his Instagram to be more aesthetic forward, highlighting his interior design business. We worked together taking his Instagram feed from where it was to a beautifully curated feed highlighting his skillful design assets.

In the image to the left, in his original IG feed, you’ll see a combination of photos styles. From personal images to professional, Charles’ feed was a montage of his life. He wanted to take that and turn it into a more forward facing account for his business. You’ll see on the image to the right, in his current IG feed, a more curated selection of images, all maintained within a color thematic that draws you in further.

We achieved this through simple archive techniques, combing through his feed to see what we can leave posted and what would be best to archive, and maybe bring back at a later time. Following this, we looked through the assets available to us and selected a mix of pieces (both static and reels based) that really focused on the interior design, so when people come to his page there’s no mistake as to what Charles is offering his clients.